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A multidisciplinary team, committed to your results.
Data and technology
decisions driven
We set up tracking, integrate your tools and bring media, social media, website and CRM together in dashboards, so you can follow marketing and sales almost in real time and decide based on numbers.
what do we do in data and dashboards?
From collection to analysis: advanced tracking in Google Tag Manager, integrations between systems and dashboards that show the results of each channel.
We measure your marketing investment.
in practice
Jéssicaexplains, in short videos, how we think through each step.
Decisions based on the right numbers
Laiki partnership
Laiki data intelligence, already included in your budget
Laiki is our data intelligence tool: it brings paid media, RD Station, your CRM and your other tools together in a single dashboard, updated in near real time, to show where every lead and every sale comes from. Believe us: you have never seen anything like it.
measurement
The event measurement plan: what to measure on each channel and at each funnel stage.
collection
Tag Manager Web and Server, GA4 and the Conversions API set up to collect the data.
integration
Media, CRM, RD Station and ERP connected, to see the customer's whole journey.
intelligence
Dashboards with each channel's KPIs, tracked almost in real time.
what you're also getting
Included benefit
15 hours of extra support per month for marketing tasks
All our contracts include 15 hours of additional, free support for marketing and related tasks. That way, unplanned requests are promptly handled by our team, with no red tape or unplanned costs.
frequently asked questions
No. Laiki is already included in your budget, as our data intelligence tool.
CRM, RD Station Marketing, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4 and Search Console, among others, with Google Tag Manager Web and Server for data collection.
With hands-on support: 4 live online sessions of 30 minutes each to connect the integrations your marketing and sales need.
Companies that already use RD Station and a CRM, but haven't integrated them yet, or that don't yet structure their campaigns with best practices.
It sends conversion events from the server straight to Meta. The data arrives more complete, and your paid media investment goes further.
Yes, on request: we build custom integrations, such as feeding RD Station with ERP data or notifying the CRM.
Data support handles the maintenance of dashboards, Tag Manager and GA4 events: new pages, new charts and fixes.
