Bottom-of-funnel content: use your CRM's loss reasons as a topic list
The loss reason field in your CRM is the most accurate topic list for the bottom of the funnel. See how to read each reason, the content that answers it and how to measure it.
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Orbenk case study: the organic content that passed 1.2 million views in six months
How we built Orbenk's employer branding on social media: the order of the work, the two profiles, the @orbenk.carreiras formats, the HR manual and the numbers with the source of each one.
Video on your company's channels: why people on screen hold attention longer
In the profiles we manage, videos with people speaking hold attention far longer than text over images. How to put specialists and employees on camera without heavy production.
Social proof: build a numbers inventory with a single source
When the same number shows up in three versions, trust drops. See how to build a proof inventory, with a source, date and owner for every number, and how to get a case study number approved.
Content ideas from the business: how a 10-minute meeting becomes a month of posts
A 10-minute script with your company's specialists, a reviewed summary and a repurposing matrix: the path to content ideas only your brand has.
Does a booth at a B2B event bring leads or just photos? The capture kit we use
The kit that takes a booth from photos to leads: a landing page with a QR code and a prize draw, a WhatsApp card, 48-hour follow-up and three-phase promotion for annual events.
Franq case study: from zero, in the pandemic, to 40% of acquisition
How Franq went from a practically nonexistent digital presence in 2020 to 40% of acquisition coming from our joint work, phase by phase, with what each stage teaches.
Ad creative testing: change the version before you turn off the format
When a video doesn't convert, the next test is another video, not the usual static ad. See how to frame the hypothesis, what to change between versions and how to read results in the CRM.
Email list cleaning: what to do before a send gets stuck
An idle list piles up invalid addresses, and your tool interrupts the send. See the difference between hard and soft bounces and the cleaning routine before a campaign.
CRM-triggered email cadences: automation that follows the sale
When a deal changes stage in the CRM, the lead enters an email cadence built for that moment. How to map stages with sales, connect events to flows and review the integration.
High open rate and zero clicks: what to measure in email marketing
A high open rate misleads when the email asks for an action that happens outside it. Which metric to use for each goal and how to measure QR codes, sales calls and events.
Lead generation quiz: is it still worth it?
It is when the quiz gives a personalized result and returns profile data for lead scoring. See how to write the questions, the result per profile and the flow in RD Station.
Is ChatGPT already sending visitors to your site? How to measure it in GA4
GA4 already puts visits from AI assistants in a channel of their own. See where to find ChatGPT traffic, how to build a channel group and how to get cited.
AI in marketing: what to delegate and what needs a specialist
What Mtools already delegates to AI, where it gets things wrong, how the human double check works, the risks with client data and where your team can start.
Planning 360: what we deliver before the first campaign
How Mtools' Planning 360 works, the documents it produces and how they become each month's work, with the example of Dígitro's new positioning.