Data and technology
complete products
Kawek, Laiki, Experto and many other initiatives were born here. We help companies create products and solutions from scratch.
what do we do in special projects?
We help build products from scratch, with our experience and working methodology and with marketing and sales as the foundation. Today, features are no longer a differentiator: the real differentiator is go-to-market and distribution.
And marketing is what we know.
Laiki, marketing and sales data, created together with Mtools
Laiki started as an idea from the Mtools experience and was built together with our team. Today it is an independent company: a platform that brings together paid media, leads, deals and customers, with dashboards and AI agents. A product built with marketing and sales as the foundation.
Experto, task management for teams, created together with Mtools
Experto was created together with Mtools: shared lists, notes and messages in a panel on the edge of the screen, on Mac, Windows, the web and iPhone. From discovery to launch, with marketing planned from day one.
audience
Every product starts with who will use it. Before any screen, we understand the real problem, not what it looks like.
goal
What the product delivers, for whom and why. A pretty feature without a clear goal? Not here!
building
AI prototype, business rules and an interface built with specialist care: the product gets off the ground fast and well made.
launch
Features are no longer a differentiator: go-to-market and distribution are. And that is where our marketing makes the difference.
frequently asked questions
Products and solutions built from scratch with us: from discovery to prototype, from product to go-to-market. Kawek, Laiki and Experto were born this way.
No. That is what discovery is for: understanding the problem, the audience and what is worth building first.
Yes: discovery, functional AI prototype, business rules, interface, development and launch, with marketing and sales as the foundation.
A version of the product that really works, built with the help of AI, to test the idea with users before investing in the full product.
Because features are no longer a differentiator: with AI, building got faster for everyone. What separates a product that sells from one that sits in a drawer is go-to-market and distribution.
