We manage your paid media campaigns, both to strengthen your brand and to generate leads, with weekly tracking and optimization routines and your investment measured end to end.
what do we do in paid media?
We structure campaigns across the whole funnel, track the numbers every week and adjust what underperforms, with tracking and dashboards that show the results of each campaign.
You can sell more while investing less.
in practice
Jéssicaexplains, in short videos, how we think through each step.
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Positioning campaigns drive sales too
“What I value most in the partnership with Mtools is the ability to think together.”
Laiki data intelligence, already included in your budget
Laiki is our data intelligence tool: it brings paid media, RD Station, your CRM and your other tools together in a single dashboard, updated in near real time, to show where every lead and every sale comes from. Believe us: you have never seen anything like it.
organization
Accounts, audiences and campaigns organized from day one. We are crazy about organization, and your media will thank you!
creatives
A good ad stops the thumb mid-scroll: we create and refresh the pieces so the campaign never tires your audience.
routines
Every week, our team opens your campaigns, looks at the numbers and decides the next step. No vanishing, no guesswork.
optimization
We test, measure and cut what underperforms, so your budget goes further. Simple as that!
what you're also getting
01
A multidisciplinary team, committed to your results.
02
12 years of experience running marketing initiatives.
03
Strategic vision, technical and practical knowledge, and methodology.
04
Sales intelligence and data management for marketing and sales.
05
Specialists in RD Station and HubSpot Marketing.
Included benefit
15 hours of extra support per month for marketing tasks
All our contracts include 15 hours of additional, free support for marketing and related tasks. That way, unplanned requests are promptly handled by our team, with no red tape or unplanned costs.
Mainly Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads. The choice depends on the audience and goal of each campaign.
Both: brand awareness and lead generation campaigns, across the whole funnel, depending on the goal of the moment.
In tracking and optimization routines, 1 to 3 per week, depending on the plan you hire.
Yes. We create the campaign pieces and videos, and campaign packs also include the landing page and supporting emails.
No. The contract covers managing, optimizing and monitoring the campaigns; the budget invested in the platforms is separate.
Through dashboards with the campaign KPIs, in Looker Studio or Laiki, fed by tracking set up in Google Tag Manager.
The minimum term is 6 months, renewed for another 6 unless cancellation is requested. In the first 30 days, you can cancel with no penalty; after that, just give 30 days' notice.
Jéssicaexplains, in short videos, how we think through each step.
Jesielly FernandesMarketing coordinator, Mercafacil
built together
