Case

Orbenk & Mtools

Orbenk's solidity on its website and social media

Grupo Orbenk, from Joinville (Santa Catarina, Brazil), provides outsourced and facility services for the public and private sectors: security, cleaning, reception and concierge, food services and electronic security. The partnership began in 2025, with the new corporate website. Since January 2026, we have also run its social media, from the corporate profile to the careers one, on Instagram, Facebook and LinkedIn. The videos that went viral passed 100,000 organic views each.

Client: Grupo Orbenk
Business: Outsourced and facility services
Since: 2025
Scope: Corporate website, SEO, blog, social media, employer branding, video, digital campaigns and newsletter
Channels: Website, Instagram, Facebook, LinkedIn and newsletter

100K+

organic views on each video that went viral on Orbenk's careers profiles

1.2M+

organic views on the @orbenk.carreiras Instagram profile in six months

From February to July 2026, with 6,800 new followers in the period.

the challenge

A website that shows the brand's solidity with fluidity, lightness and strategy, in the look of Orbenk's new phase.

Then, social media: a corporate Instagram profile, created from scratch, and @orbenk.carreiras, to strengthen Orbenk as an employer, promote job openings and bring the people who already work there closer.

what we did

New corporate website (2025)Brief, structure, copy, design, build and launch: solutions, about us with the timeline, compliance and careers.
SEO and blogA new SEO strategy and a blog live since January 2025, on a website built for performance, security and scalability.
Corporate and careers profilesOn Instagram, Facebook and LinkedIn, with a plan and a report every month; the corporate Instagram was created from scratch in February 2026.
Content that goes viralTrends adapted to the brand, sign props, POV, collabs between the profiles and light videos on Fridays: the ones that went viral passed 100,000 organic views each.
On-site filmingFive shoots in 2026 at the Florianópolis and Joinville units, with scripts for each profile.
Employer brandingJob openings, Jovem Aprendiz, UniOrbenk, Programa Sonhos and the referral program, told by the people who work there.
Digital campaigns#OrbenkPorAí and the digital pieces of the positioning campaign: carousels, website banners and emails.
Newsletter and RD StationThe newsletter, the RD Station setup, the Uniorbenk landing page and the content guidelines manual for HR.