Planning is the starting point of our 360° marketing management: we understand your business, build the brand pillars and document how your company communicates, so every delivery stays consistent, month after month.
what do we do in marketing planning?
As part of 360° marketing management, we run Planning 360, our positioning methodology: interviews with your team and a guide that documents who the brand is, who it talks to and how it communicates.
That guide is what keeps deliveries consistent, month after month.
in practice
Jéssicaexplains, in short videos, how we think through each step.
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Be our client for one minute
listening
It all starts by listening to the people who live your business. We ask for real cases, not adjectives, because good copy comes from stories, not scripts.
pillars
Every brand is unique. We find what only yours has and turn it into pillars that guide everything the brand says.
documentation
We are crazy about organization: everything we decide becomes a guide open to anyone who works with your brand. Nothing lives only in someone's head!
consistency
With the foundation documented, every piece has the same look and voice, month after month, even when people change. Simple as that!
what you're also getting
01
A multidisciplinary team, committed to your results.
02
12 years of experience running marketing initiatives.
03
Strategic vision, technical and practical knowledge, and methodology.
04
Sales intelligence and data management for marketing and sales.
05
Specialists in RD Station and HubSpot Marketing.
Included benefit
15 hours of extra support per month for marketing tasks
All our contracts include 15 hours of additional, free support for marketing and related tasks. That way, unplanned requests are promptly handled by our team, with no red tape or unplanned costs.
frequently asked questions
360° marketing management. It is the first stage of the work: before the first campaign, we build the foundation that guides everything that comes next.
The brand pillars, positioning, persona, tone of voice, what can and cannot be said, editorial themes, channels, KPIs and roadmap, in a communication guide.
Everyone who works with your brand: our team, yours, freelancers and partners. That is how deliveries stay consistent, month after month, even when people change.
Yes. It starts lean and grows with production: every approved adjustment becomes a rule in the guide, so the same mistake doesn't happen twice.
The people who know the business and the people who look after the brand. There are two rounds of interviews, one on the business and one on brand and communication, often with different people in the room.
No. What you know now goes in right away; the rest is flagged as pending and comes back as a list ready to send to your team. Anything still open never becomes an assumption.
Jéssicaexplains, in short videos, how we think through each step.
