Mtools

Case

Mercafacil & Mtools

together on every channel, since 2023

Mercafacil is a technology company for food retail (supermarkets, chains and cash-and-carry stores) and the pioneer of CBM, Consumer Behavior Management, which it presents as the evolution of CRM. Since 2023, we have run its acquisition channels and digital positioning with a strategy built on awareness levels: inbound marketing, social media content and paid media focused on hand-raisers. The result? Mercafacil became an example of lead generation through organic channels.

Client
Mercafacil
Business
Technology for food retail
Since
2023
Scope
Paid media, social media, blog, lead magnets, webinars, email marketing and landing pages
Channels
Instagram, LinkedIn, blog, email, Meta Ads, Google Ads and LinkedIn Ads

30%

of Mercafacil's new revenue in 2025 came from the marketing we do together

3 in 4

qualified leads at Mercafacil in 2025 came from the paid media we manage

the challenge

Reaching the supermarket owner: someone busy, short on time and not from a tech background. And not just people who already understand the subject.

And, at the same time, putting CBM on the map as a category.

what we did

Gestão de Clientes blog

reels

in practice

Jéssicaexplains, in short videos, how we think through each step.

How we structured Mercafacil's webinars

“Our partnership with Mtools brings results that keep growing. We work side by side, with new ideas and deliverables that make sense.”
Letícia MalicheskiMarketing analyst, Mercafacil

shall we createsomething together?

Contact us