Case

Dígitro & Mtools

from the manifesto to the website, Dígitro's new positioning

Dígitro specializes in technology applied to security, defense and corporate communication: the partner of organizations that cannot fail and the creator of Guardião, an intelligence and investigation platform built in Brazil since 2000. The partnership with Mtools began in 2019. At the end of 2024, Planning 360 opened a new cycle, and from it came the brand's new positioning: the manifesto, the website, the campaigns and the monthly content.

Client: Dígitro
Business: Technology for security, defense and corporate communication
Since: 2019
Scope: Positioning, websites, branding campaigns, paid media, social media, landing pages, lead magnets and email marketing
Channels: Website, LinkedIn, Instagram, YouTube, Google Ads, Meta Ads, LinkedIn Ads and email

the challenge

The strength of Dígitro's work was not being fully perceived: its positioning had to keep up with the solidity of a company that works where there is no margin for error.

And, at the same time, generating corporate leads and showing a technological, current and modern brand, also as an employer.

what we did

Planning 360 and positioningThe 2024 Planning 360, which produced the brand's new positioning and its manifesto video.
New websiteThe new home page of the corporate website, with the customer experience rethought for the new positioning.
Academia DígitroThe website of Dígitro's training ecosystem, from the home page copy to the WordPress build.
25 years of GuardiãoAnniversary seal, interactive timeline, landing page, lead magnet, posts, emails and a documentary series in episodes.
Branding by segmentA manifesto for each sector served, from logistics and healthcare to public security and defense, and the 2026 campaign.
Performance mediaAlways On on Meta and LinkedIn, Google Search for partnerships and a landing page for each offer, such as NeoInteract and Black Friday.
Content and inboundSocial media plan, blog articles, lead magnets with landing pages and emails, lead scoring and the RD Station flow.
Reports and much moreThe social media report every month and everything else the operation needs.