High open rate and zero clicks: what to measure in email marketing
A high open rate misleads when the email asks for an action that happens outside it. Which metric to use for each goal and how to measure QR codes, sales calls and events.
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Is ChatGPT already sending visitors to your site? How to measure it in GA4
GA4 already puts visits from AI assistants in a channel of their own. See where to find ChatGPT traffic, how to build a channel group and how to get cited.
Which half of your budget brings in leads? How to read paid media by campaign
An account's average cost per lead mixes brand, reach and lead capture, so it almost never tells you what to cut. Here is how to read paid media campaign by campaign and by format.
Lead scoring spreadsheet: simulate your scores before setting up RD Station
Test scores and weights in a spreadsheet, validate them with past leads from your CRM and bring a tested model to the meeting with sales. With the calculator to download.