LinkedIn posting frequency: what happens when a company skips weeks
Two company pages, with 2026 data, show what happens when frequency drops and when it rises. Fewer posts cut reach; more posts only help when they are useful.
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Lead magnets: from topic to leads, step by step
The complete path of a lead magnet: topic, format, landing page, creatives, a UTM per creative, nurture emails and reading the results.
Industry dates: use your client's calendar, not the retail one
Companies that sell to other companies do better with the dates of their client's audience, like Teachers' Day. How to build that calendar, the filter, the format and what to measure.
LinkedIn Lead Gen Forms or a landing page: what one campaign's numbers show
When the ad click never loads the page, the native form captures the lead. What a campaign for one of our clients showed and when a landing page still wins.
Which half of your budget brings in leads? How to read paid media by campaign
An account's average cost per lead mixes brand, reach and lead capture, so it almost never tells you what to cut. Here is how to read paid media campaign by campaign and by format.
The swap test: would your brand copy work for any competitor?
Replace your company's name with a competitor's: if the sentence is still true, it doesn't position you. See how to run the test, what to list and how to validate it.
Marketing brief template: ready-to-download briefs for every deliverable
The fields every brief needs, what changes for each type of deliverable, the mistakes that cause the most rework and a pack with our templates to download.
Landing page forms: what to fix before asking for more budget
Before buying more clicks, review the fields, validation, CRM integration and first screen. Orbenk's website got fewer visits and more contacts after this review.
Marketing rework: where it comes from and how to cut it at the source
Pieces come back because the brief was incomplete, the approver showed up at the end or the criteria changed halfway. See the four sources of rework, how to cut each one and how to measure it.
Marketing metrics leadership understands: CAC, pipeline and payback on one page
Swap likes and lead volume for five metrics finance already uses, learn where each number comes from and which one to bring when your tools disagree.
Lead scoring spreadsheet: simulate your scores before setting up RD Station
Test scores and weights in a spreadsheet, validate them with past leads from your CRM and bring a tested model to the meeting with sales. With the calculator to download.
Negative keywords in Google Ads: the filter that protects lead quality
Adding negatives is qualifying leads before the form. How to read search terms, where to apply each negative and the weekly routine, with two cases from our clients.
Black Friday when you sell to other companies: when it makes sense and how to plan it
If you sell to companies, a discount for everyone rarely works. See when the date makes sense, the three offer paths, the timeline to November and what to measure afterwards.
How to implement lead scoring: the steps from ICP to sales handoff
The 10-step roadmap we use to implement lead scoring in RD Station, with the points where the client signs off on each block before moving on.
Your first 100 days as a marketing manager: a roadmap from assessment to first campaign
A three-phase roadmap for anyone who just took over marketing: the assessment, the connected tools and the first campaign, with milestones leadership understands and the full whitepaper to download.