Content
How we built Orbenk's employer branding on social media: the order of the work, the two profiles, the @orbenk.carreiras formats, the HR manual and the numbers with the source of each one.
When the same number shows up in three versions, trust drops. See how to build a proof inventory, with a source, date and owner for every number, and how to get a case study number approved.
How Franq went from a practically nonexistent digital presence in 2020 to 40% of acquisition coming from our joint work, phase by phase, with what each stage teaches.
How Mtools' Planning 360 works, the documents it produces and how they become each month's work, with the example of Dígitro's new positioning.
Replace your company's name with a competitor's: if the sentence is still true, it doesn't position you. See how to run the test, what to list and how to validate it.
When a company buys, a group decides. See the roles in a buying committee, the question each one asks and how to create content that helps the group agree.
