Bottom-of-funnel content: use your CRM's loss reasons as a topic list
The loss reason field in your CRM is the most accurate topic list for the bottom of the funnel. See how to read each reason, the content that answers it and how to measure it.
Content
our posts on
CRM-triggered email cadences: automation that follows the sale
When a deal changes stage in the CRM, the lead enters an email cadence built for that moment. How to map stages with sales, connect events to flows and review the integration.
How to implement lead scoring: the steps from ICP to sales handoff
The 10-step roadmap we use to implement lead scoring in RD Station, with the points where the client signs off on each block before moving on.
Where your company loses leads: 5 leaks from form to sale
Leads keep coming in and sales don't follow? Here are the five most common leaks between the form and the sale, how to spot each one, what to measure and how to fix it.
Lead scoring in RD Station: a guide to separating browsers from buyers
How RD Station grades each lead on profile and interest, how to set up both and what to do with the result. With the full guide to download.
Why sales complains about marketing leads and how to close the loop
“These leads are bad” is the symptom of an open loop between the two teams. Here is how to close it with a shared qualified lead definition, feedback from sales and a monthly ritual.