Content ideas from the business: how a 10-minute meeting becomes a month of posts
A 10-minute script with your company's specialists, a reviewed summary and a repurposing matrix: the path to content ideas only your brand has.
Content
our posts on
Email list cleaning: what to do before a send gets stuck
An idle list piles up invalid addresses, and your tool interrupts the send. See the difference between hard and soft bounces and the cleaning routine before a campaign.
AI in marketing: what to delegate and what needs a specialist
What Mtools already delegates to AI, where it gets things wrong, how the human double check works, the risks with client data and where your team can start.
Marketing brief template: ready-to-download briefs for every deliverable
The fields every brief needs, what changes for each type of deliverable, the mistakes that cause the most rework and a pack with our templates to download.
Marketing rework: where it comes from and how to cut it at the source
Pieces come back because the brief was incomplete, the approver showed up at the end or the criteria changed halfway. See the four sources of rework, how to cut each one and how to measure it.