Content
In the profiles we manage, videos with people speaking hold attention far longer than text over images. How to put specialists and employees on camera without heavy production.
The kit that takes a booth from photos to leads: a landing page with a QR code and a prize draw, a WhatsApp card, 48-hour follow-up and three-phase promotion for annual events.
When a video doesn't convert, the next test is another video, not the usual static ad. See how to frame the hypothesis, what to change between versions and how to read results in the CRM.
It is when the quiz gives a personalized result and returns profile data for lead scoring. See how to write the questions, the result per profile and the flow in RD Station.
Two company pages, with 2026 data, show what happens when frequency drops and when it rises. Fewer posts cut reach; more posts only help when they are useful.
The complete path of a lead magnet: topic, format, landing page, creatives, a UTM per creative, nurture emails and reading the results.
Companies that sell to other companies do better with the dates of their client's audience, like Teachers' Day. How to build that calendar, the filter, the format and what to measure.
When the ad click never loads the page, the native form captures the lead. What a campaign for one of our clients showed and when a landing page still wins.
Before buying more clicks, review the fields, validation, CRM integration and first screen. Orbenk's website got fewer visits and more contacts after this review.
Adding negatives is qualifying leads before the form. How to read search terms, where to apply each negative and the weekly routine, with two cases from our clients.
If you sell to companies, a discount for everyone rarely works. See when the date makes sense, the three offer paths, the timeline to November and what to measure afterwards.
The day-one checklist for an inherited ad account, with what we have found in real Google Ads, Meta Ads and LinkedIn Ads accounts, and the order to fix it in.
