Case

Franq & Mtools

with Franq since 2019, from the first website to the campaigns

Franq is a platform for independent bankers, known as personal bankers, and for investment firms: they offer products from several banks and fintechs without being tied to a single institution. It all started at the end of 2019, with Franq's first website. Today, we work together on every acquisition and digital positioning channel.

Client: Franq
Business: Platform for personal bankers and investment firms
Since: 2019
Scope: Websites, landing pages, paid media, social media, blog, lead magnets and email marketing
Channels: Paid media, Instagram, LinkedIn, YouTube, WhatsApp, email and blog

40%

of Franq's acquisition comes from the work we do together

+70%

more Instagram followers for Franq in under two years

From 28.9K in December 2024 to 49.1K in September 2026.

average conversion rate on our landing pages for Franq during the campaign's best periods

Above the financial-sector average of 4%.

the challenge

2020, the start of the pandemic. Franq was only a few months old and its digital presence was practically zero. We really started from scratch: RD Station and the first campaigns.

As the partnership matured, the challenge changed: ever sharper actions to make the operation perform better, with both teams side by side.

what we did

First website (2019)The project that started the partnership, at the end of 2019.
RD Station and first campaigns (2020)From scratch, at the start of the pandemic.
Open Banking (2021)Communication riding the Open Banking wave.
More channels (2022)Paid media all year, social media, blog, lead magnets, email marketing, WhatsApp and live streams on Instagram and YouTube.
Awareness levels (2023)Formats and channels assessed by cost and lead quality.
High-converting landing pagesOptimizations and several review and improvement sprints.
New corporate website (2025)Delivered in May 2025.
Content and lead magnets (2026)The "Existe vida além do banco?" career guide, with a landing page, emails and creatives, and the professional profile quiz for bankers.
Social media every monthEditorial plan, reels, creator collabs and the Franq Conecta newsletter on LinkedIn, with a report every month.

website and landing pages

franq.com.br
WebsiteFranqCorporate website
On mobileFranqThe website on mobile
mkt.franq.com.br/existe-vida-alem-do-banco
Landing pageFranqThe 2026 career guide
On mobileFranqThe guide on mobile
franq.com.br/personal-banker
Landing pageFranqThe page that recruits bankers
Landing pageFranqConversion page
On mobileFranqThe landing page on mobile
mkt.franq.com.br/e-book-sai-do-banco-e-agora
Landing pageFranqThe e-book for those who left the bank